Not just Gwyneth and Succession: How the economy is driving quiet luxury
Inside Retail
JULY 4, 2023
Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth. Specialising in elevated classics, the brand was started in 2006 but has recently had a jump in popularity, thanks to the booming quiet luxury trend. The emergence of the quiet luxury trend comes at an interesting time.
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