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Forever New signs three-store deal in Kuwait

Inside Retail

Founded in Melbourne in 2006, the brand is known for its wearable and timeless collections that celebrate modern femininity, with over 400 retail and concession stores globally and over 30 million visitors to its websites each year. The collaboration will also expand Forever New’s online presence to 6thStreet.com in the UAE.

Apparel 264
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. IR: I know Sheike launched an e-commerce site in 2006.

Marketing 130
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How ‘ugly’ orthopaedic shoe company Birkenstock created a brand worth billions

Inside Retail

A shop shelf holding different Birkenstock styles and colours below a Birkenstock sign. Birkenstock’s ‘bubble up’ Momentum continued to build behind the brand, but in the UK at the time Birkenstocks were only available from Lusk’s shop or mail-order service and a standalone Birkenstock store. billion in 2006.

Fashion 245
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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

The capital will also support a hefty marketing push to onboard more sellers, including brands. The internet’s early marketplaces, such as eBay, catapulted secondhand clothing and accessories to a new level. This allowed new commerce models to emerge, such as Nasty Gal Vintage, which began in 2006. Reduce, reuse, resell.

Fashion 147
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Byron Bay streetwear brand Afends unveils new concept store in Melbourne

Inside Retail

Byron Bay streetwear brand Afends is opening a new concept store in Melbourne’s QV shopping centre this week. A new store in one of Sydney’s most premium shopping districts is set to open next April, with another location in Australia to open by the end of June. They’re probably our biggest retailer worldwide,” Salfield said.

Concept 130
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Sheike to enter South Australia in major bricks-and-mortar push

Inside Retail

It will be Sheike’s first location outside of a shopping centre and one of the first to feature the brand’s new design concept, which rolled out in the brand’s Karrinyup and Robina stores last year, and includes marble and brass finishes.

Fashion 130
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How colourful QLD boutique Orange Sherbet punches above its weight

Inside Retail

I was in Redcliffe when I spotted an empty 19sqm little shop not far from where our store is today. I opened Orange Sherbet in 2006 when there was no such thing as Facebook, Instagram, or TikTok marketing. I’m grateful for our social media community, but I’m also a big believer in a holistic marketing approach.

Boutique 130