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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

MAY 22, 2023

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. Victoria’s Secret’s new strategy, which clearly aims to empower women and encourage diversity, may well be too little too late, especially compared to steps taken by other brands to embrace inclusivity in recent years.

Fashion 130
Fashion Reimagine Boutique Perspective 130
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

DECEMBER 1, 2022

He believed that merchandise presentation was an art form. The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” department stores were soon feeling the effects of this new form of “shop” shopping.

Visual Merchandising 104
Visual Merchandising Display Advertising Merchandising 104
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