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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Customers are craving reasons to engage with a brand, online and offline. Net sales fell for the brand by 3 per cent to $6.2

Fashion 147
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147
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Exclusive: Vietnamese fashion operator eyes international expansion plan

Inside Retail

MRMI is already the Vietnamese distributor of brands including Coach, The Kooples, Ted Baker, Pedro, Puma, Charles & Keith and Skechers, and as Vietnam’s fashion market has become increasingly vibrant, the fashion retailer is poised to help satisfy demand by working with other name brands. A lucrative market for affordable fashion.

Expansion 130
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Sweet success: How NZ honey brand Comvita is charting international growth

Inside Retail

Now, Comvita’s biggest international market is China and the business is keen to continue exploring further into Asia. “We I joined the business two years ago, and now we are trying to leverage our capability and resources out of the greater China segment for total Asia, for the honey industry we are the market leader.”.

Consumer 130
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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She brings over 20 years of global PR and marketing communications experience across Asia, the US and Europe. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

Balance 130
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17 Inspiring Jewellery Shop Designs

Barber Design

This month we are taking a look at 17 inspiring jewellery shop designs, in the first of a new series of blog posts exploring how different retail sectors use distinct strategies in both their retail interiors and their approach to customer experience design. They should feel a connection and be able to engage with their retail environment.