2004 Display Perspective Strategy 
Retail Focus
FEBRUARY 8, 2024
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
VMS
DECEMBER 1, 2022
Originally based in Chicago, it was purchased by Cincinnati-based ST Publications (later renamed ST Media Group) and eventually merged with its competitor at the time – Display World – in 1938. Goods were haphazardly displayed in disorganized stacks and piles, or carelessly hung on columns and railings.
Expert insights. Personalized for you.
147 
Let's personalize your content