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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. As part of this, the retailer went to four cities and spotlighted five artists in each city. This coincided with a decline in revenues and several major store closures. “Time will tell.”

Fashion 147
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.

Artistic 147
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

In 1925, Secretary of Commerce Herbert Hoover said, “The Midas of advertising has given artists freedom and independence.”. Limited only by their imagination, a generation of display artists went on to create magic with this versatile new material. Sherwood Anderson, John P. Marquand and F. Scott Fitzgerald were writing ad copy.