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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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Why Viktoria & Woods is about creativity, inclusivity and sustainability

Inside Retail

Margie Woods launched her fashion label Viktoria & Woods in 2004 in Melbourne to offer women timeless pieces in their wardrobe, with knitwear at the heart of it. From a design perspective, we take a seasonless approach so that short trends don’t impact us as much. Not necessarily high-end, but definitely a more considered offer.

Fashion 130
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

These building technologies, with the ability to span large spaces, led to the development of the show window. The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” Sherwood Anderson, John P.