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How the return of the Victoria’s Secret fashion show could create “brand heat”

Inside Retail

First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. As part of this, the retailer went to four cities and spotlighted five artists in each city. However, the impact of these marketing shifts remains to be seen.

Fashion 147
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.

Artistic 147
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CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series

Inside Retail

In 2004, Eugene Leung started the Injury label , initially releasing 10 limited-edition screen-printed tops followed by an official menswear range, which launched during Mercedes-Benz Fashion Week Australia. A multi-disciplined artist, musician, fashion visionary and digital explorer, Leung has pivoted the brand to focus on 3D fashion.

Art 162
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17 Inspiring Jewellery Shop Designs

Barber Design

This month we are taking a look at 17 inspiring jewellery shop designs, in the first of a new series of blog posts exploring how different retail sectors use distinct strategies in both their retail interiors and their approach to customer experience design. And is part of ChloBos ongoing brand elevation strategy.