2004 Accessories Curate Engagement 
Retail Focus
FEBRUARY 8, 2024
This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.
Inside Retail
MAY 12, 2022
And we use all these five elements to create all the accessories and clothing items in the film. I think that’s the easiest way for people to get engaged in the digital world. EL: We actually started the brand in 2004, but for physical fashion. There are also references to the five elements in Chinese culture.
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