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Freitag store in Kyoto is designed to resemble the brand's own warehouse

Dezeen

The interiors of the store have been designed by Torafu Architects to look like Freitag's logistics warehouse at the brand's headquarters in Zurich, Switzerland. Towards the rear of the store is a workshop, where customers will be able to experiment with using tarp offcuts themselves and turn them into a small accessory of their choice.

Design 93
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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. These collections tap into three key tenets that higher-end brands typically use to justify their higher price point: fashion-forward designs, higher-quality materials and sustainable values.

Fashion 130