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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

H&M has had incredible success since 2004 releasing, and regularly selling out, its annual collaborations with esteemed high-fashion designers including Karl Lagerfeld, Jimmy Choo, Stella McCartney, Balmain, Isabel Marant and Versace.

Fashion 130
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Freitag store in Kyoto is designed to resemble the brand's own warehouse

Dezeen

Towards the rear of the store is a workshop, where customers will be able to experiment with using tarp offcuts themselves and turn them into a small accessory of their choice. The store includes a workshop where customers can make their own accessories. Torafu Architects was founded in 2004 by Koichi Suzuno and Shinya Kamuro.

Design 94
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Exclusive: Vietnamese fashion operator eyes international expansion plan

Inside Retail

After almost two years of discussions with Spanish fashion label Mango, the company opened the label’s first store in Vietnam in 2004 in Ho Chi Minh City. In contrast, Covid-19 fuelled declines in both revenue and profit in nearby Malaysia, Thailand and the Philippines. From there, the portfolio has expanded every year.

Expansion 130