2002 Accessories Management Strategy 
Inside Retail
JANUARY 30, 2023
But analysts say De Sarno will also have to generate buzz with hot new styles – a strategy that has traditionally served the brand well, compared to the path taken by some rivals that focus more strongly on signature classics, especially handbags. Kering declined to comment on its strategy for the brand.
Inside Retail
JANUARY 3, 2022
Superette has been New Zealand’s go-to destination for designer fashion since it was founded by Rickie Dee and James Rigden in 2002. As Superette gears up for its 20th anniversary this year, we asked Dee about the biggest changes to the retail landscape over the past two decades, and how the business has managed to stay relevant. .
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