Thisaway creates “challenger” identity for the United Rugby Championship
Design Week
JUNE 18, 2021
Established in 2001, the URC (formerly PRO14) is an annual rugby union league, comprising teams from Ireland, Scotland, Italy and Wales. The patterns take details from each team, such as bird wings from Swansea’s Ospreys. In some mock-ups, the patterns make it look like players have horns or wings themselves, for instance.
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