Kurppa Hosk reveals Olympics-inspired rebrand for Nordic sports giant XXL
Design Week
JULY 8, 2021
The design studio, which has offices in Stockholm, Sweden and New York, has crafted a new visual identity and strategy for the retailer, as well as updates to the physical stores. Established in Oslo, Norway in 2001, XXL offers a wide selection of sports gear in its large-scale stores. A simplified retail experience.
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