Remove tag pay-to-play-rankings
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How to Drive more Sales Using Google Shopping Ads for 2021

Snap Retail

This means you pay for the click (It’s PPC, duh!) This will explicitly tell Google what keywords you don’t want to rank for. Are you looking for driving traffic that converts? If yes, then Google Shopping Ads are your best bet. Note: Google Shopping Ads Campaigns and Google Search Campaigns are different options.