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In-store shopping is far from dead – but the phygital world beckons retailers

Inside Retail

The appeal of in-store shopping in a thriving e-commerce era is not diminishing – but it is evolving, according to new research commissioned by technology company Lightspeed and Inside Retail. β€œIt It is undeniable,” stresses Andrea Quinn, Apac senior director of sales at Lightspeed (pictured above). And this appeal will last.

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