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What is Omni-channel Retail?

Retail Bound

Although many new product companies are finding success selling on Shopify or Amazon, online sales still only represent 20% of all retail sales, whereas offline channels like brick-and-mortar locations, catalog, TV Shopping and Reward and Incentive markets represent 80%.

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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

The retailer also expanded its vision centres and pharmacies with private screening rooms, and placed digital touchpoints throughout the store to provide information of products and services. And it added new “dollar shops” for consumers to pick through seasonal, more affordably priced items.

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