What’s old is new: Why Ikea’s latest collection reimagines classic designs
Inside Retail
FEBRUARY 5, 2024
To celebrate its 80th birthday, Swedish furniture giant Ikea recently announced the third drop of its Nytillverkad collection, which reimagines the brand’s favourite pieces from previous decades. How is Ikea reimagining old products? Since the collection was first announced in 2023, it has released a new drop every three months.
Let's personalize your content