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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230
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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

Our Designer Dozen winners are working hard to further innovation in retail design and visual merchandising and to help rethink retail at a time when fresh perspectives are needed most. Plus, it’s always such a treat when your work and your hobby have the opportunity to intersect. Age: 29 | Senior Design Manager, WD Partners.

Design 98