Remove Focal Point Remove Retail Space Remove Target Market Remove Visual Merchandising
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Pose the question “what is visual merchandising?” to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. The Art & Science of Visual Merchandising & Customer Experience.

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How to Master Retail Design Concepts: Transforming Your Store into a Shopper’s Haven

Greater Group

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Such a concept would then be executed by incorporating elements of biophilic design throughout the retail space such as earth colours and organic materials.

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Designing Success: Unveiling the Secrets of Commercial Retail Interior Design

Greater Group

This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retail space and persuading them to make a purchase. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.