First Asia Pacific Adidas Flagship in Myeongdong, Seoul
Retail Focus
JUNE 22, 2023
Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way. When someone steps on the digital floor, the displayed pattern will change accordingly. The luminous line-work is an abstract reinterpretation of the common basketball court lines.
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