Rose

MARCH 24, 2020

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 25, 2023

The “recipe” of a successful commercial retail interior design contains several “secret ingredients”, each essential to the effectiveness of the whole. This is because ingredients such as lighting and visual merchandising each have a crucial role to play in attracting customers to a retail space and persuading them to make a purchase.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.

Concept 52

Concept Retail Design Layout Design 52