Focal Point Form Information Target Market 
Greater Group
JUNE 25, 2023
In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems. Exploring the product offerings takes time, which means slowing the target market down while they are in the store.
Greater Group
JUNE 9, 2023
While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Similar to the Boutique layout, zones may be formed by classifying products and strategically positioning displays, shelves and other furniture.
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