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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

Build a compelling ROI case: When you present performance data that clearly links marketing spend to revenue growth, boardroom conversations become a lot easier. Marketing plays a key role in understanding customer needs, tailoring offers, and building relationships that drive loyalty.

Balance 130
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How to Scale Your Operations from Regional to National

Compliantia

” In addition to investor funding, there are other methods of acquiring capital including obtaining business loans or lines of credit and using internally-generated funds. Christian Velitchkov, Co-Founder at Twiz LLC , echoes this and adds that retailers should strive to localize their offerings. “To Technology. Store management.

article thumbnail

How to Scale Your Operations from regional to National

Compliantia

” In addition to investor funding, there are other methods of acquiring capital including obtaining business loans or lines of credit and using internally-generated funds. Christian Velitchkov, Co-Founder at Twiz LLC , echoes this and adds that retailers should strive to localize their offerings. “To Technology. Store management.