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Romantic femininity, tone and texture are at the heart of steele. HOUSE flagship

Retail Focus

From the tactility of finishes that ignite the senses, to the saturation of natural light that makes for a dreamy retail atmosphere. The boutique is the first of its kind, bringing the primarily online retail company steele into the physical realm, with help from interior design firm The Stylesmiths. has established online.

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Why focusing is an essential part of retail lighting

Retail Focus

If you think lighting installation is the final step in a beautifully lit retail environment, think again. Although it can be easily missed, light focusing is a final step that is key to making retail lighting more purposeful and impactful. Light focusing is a skill that depends on instinct and experience.

Light 147
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Khaite flagship store designed as a "tribute to the cultural legacy of SoHo"

Dezeen

The couple looked to encapsulate the legacy of its location The entire 371 square metre ground floor of the store was dedicated to retail space while the building's basement was reserved for back-of-house workings as well as a private meeting area. Our first design studio was just down the street."

Design 105
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Developing retail experiences through immersive retail design

Retail Focus

Retailers also recognize the importance of building a cohesive brand identity and narrative message that customers can understand and feel a sense of belonging to. This can include the creation of a distinctive store design, the use of unique materials and textures, and the integration of story-telling elements throughout the store.

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Burdifilek creates "zen-like ambience" in Seoul shopping mall

Dezeen

Indoor trees, natural light and a sculptural 12-metre-high waterfall help to create a calming shopping experience inside the Hyundai Seoul department store in Seoul , with interiors designed by Canadian studio Burdifilek. The second floor, housing high-end womenswear, is a neutral gallery-like space with a subdued tonal palette.

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The Psychology of Retail Interior Design: How to Use Design to Influence Customer Behaviour

Greater Group

Dave Alan Kopec of the New School of Architecture and Design in San Diego defines the psychology of space as “t he study of human relations and behaviours within the context of the built and natural environments.” In addition, retail interior design can have a significant impact on the bottom line of a brand or business.

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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

The concise and clean layers with dynamic lighting effects emerge from the lively streets as a pure and dazzling scenery of Myeongdong. The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.

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