Ikea bets on remote interior design as AI changes sales strategy
Inside Retail
JUNE 13, 2023
The investment in digital services, as Ikea embarks on a 2 billion euro expansion in the United States, is in keeping with rival Wayfair, which last month launched a ‘Digital Design Studio’ – an in-store kiosk where shoppers can experiment with furniture styles and layout in a digital rendering of a room.
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