The Art & Science of Visual Merchandising [Inside the Evolution of Retail]
Rose
MARCH 24, 2020
In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving. Extreme Personalization. The Pyramid Principle.
64 
Let's personalize your content