Engagement Flow Focal Point Layout 
Greater Group
JULY 11, 2023
While it is obvious that restaurants engage the senses of taste and smell in a way that is distinct from other retail spaces, what may be less obvious is how the engagement of the other senses affects the gustatory experience. What they purchase is not just delivered and displayed, but prepared and served on site.
Trade Show Booth Companies - Trade Group
OCTOBER 9, 2023
FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Your trade show booth should not just be visually appealing; it also should effectively communicate a brand’s message and engage visitors. This engaged visitors and left a long-lasting impression. We can make your next trade show booth an award-winning one.
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Greater Group
JUNE 9, 2023
Where the transaction was once the sole focal point of retail design, modern shopfitters and designers take the entire shopping experience into consideration: Someone glimpses a shop window and enters the shop, then browses and samples or tries on the merchandise, eventually making it to the counter and walking out with a purchase.
Greater Group
JUNE 25, 2023
Starting with the entrance and the decompression zone, the goal of the store layout design must be to encourage visitors to explore the product offerings and ultimately walk out after making a purchase. This can be done by strategically placing shelves and displays as well as using directional signs to guide traffic flow.
Greater Group
JUNE 25, 2023
Designs for an organisation that values transparency and free-flowing communication, for instance, might have less walls between departments and more open spaces. Employees need to understand the company’s brand first and best, and daily engagement with that brand in an environment that embodies it is arguably the first and best way.
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