March, 2024

Remove tag international
article thumbnail

MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan, founder and CEO of MCoBeauty, speaks to the challenges the masstige beauty brand faces in entering a new international market and how a partnership with Australian pharmacy Chemist Warehouse helped it become “Australia’s fastest-growing beauty brand”. We offer her a way to get those lovely products without the price tag.

Marketing 246