MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market
Inside Retail
MARCH 26, 2024
Shelley Sullivan, founder and CEO of MCoBeauty, speaks to the challenges the masstige beauty brand faces in entering a new international market and how a partnership with Australian pharmacy Chemist Warehouse helped it become “Australia’s fastest-growing beauty brand”. We offer her a way to get those lovely products without the price tag.
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