“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy
Inside Retail
MARCH 12, 2024
“You could say we’re like a florist, but you get to eat our bouquets when they arrive, so it’s a product that combines the best of gift-giving and floral giving in one delivery,” Edible Blooms co-founder and managing director, Kelly Jamieson, said. Edible Blooms was founded in South Australia in 2005. It creates a flow-on effect.”
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