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Mon.Aug 07, 2023

category technology-e-commerce

The big business of Barbie: how the 60-year-old brand is taking over retail

Inside Retail

AUGUST 7, 2023

Fashion historian and honorary research fellow at the University of Technology Sydney, Emily Brayshaw, described the list of people who have designed clothes for Barbie as a “who’s who of fashion”, including Bob Mackie, Diane Von Furstenberg and Vera Wang. Our new partnership with RPG lets us do just that.”

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