The big business of Barbie: how the 60-year-old brand is taking over retail
Inside Retail
AUGUST 7, 2023
In 2016, the brand introduced over 100 new versions of Barbie, with different skin tones, hair styles, and body shapes. If you’d asked me 10 years ago if I’d want my daughter playing with Barbies, I would’ve said no, but now I have a 3-yearold and the way the brand is now, I’m actually happy with it,” Kelly said. Source: Mattel.
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