Thu.Aug 24, 2023

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How two decades in retail informed Jo Mercer’s new venture, Matilda Life

Inside Retail

Best known for the eponymous shoe label she founded in the 1990s, Jo Mercer is now channelling her passion for local manufacturing into Matilda Life , the fashion and lifestyle brand she started in 2021. Inside Retail : Can you tell me about the Matilda Life brand? I wanted to change that and so, Matilda Life was born.

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