Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements. Retail Displays. Shelving and Storage.

Concept 52

Concept Retail Design Layout Design 52

Greater Group

JUNE 25, 2023

Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

With the broader characteristics of the target customer such as demographics and pain points having been covered in the comprehensive plan, retail store layout design must place particular emphasis on characteristics related to buying behaviour.

Layout 52

Layout Design Display Visual Merchandising 52