Rose

MARCH 24, 2020

Pose the question “what is visual merchandising?” In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. (See Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 25, 2023

Simply changing the lighting from white to warm, for instance, or moving a product display from the middle to the store’s entrance, could prove to be a real game-changer for the store. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

Interior Design 40

Interior Design Interior Design Visual Merchandising 40

Greater Group

JUNE 9, 2023

Retail design concepts have come a long way from simply putting one’s wares on display with the goal of getting people to buy. This is the concept itself or the idea behind the design, coupled with a branding or marketing objective, expressed through lighting, colour and other elements. Retail Displays. Shelving and Storage.

Concept 52

Concept Retail Design Layout Design 52