Remove Design Trends Remove Layout Remove Promotion Remove Target Market
article thumbnail

Designing Success: Unveiling the Secrets of Commercial Retail Interior Design

Greater Group

That story defines the brand’s unique characteristics and values, which are then expressed in the various components of the commercial interior retail design to create a cohesive brand experience. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.

article thumbnail

The Growing Importance of Sustainable Office Interior Design

Greater Group

Increasing public awareness and demand for sustainable business practices extend to a business’ workplace, from the way it is designed and built to the way it is run. Implementing sustainable office interior design not only addresses these demands of a business’ target market but also the needs of its employees.