Transforming the POS into a retail experience through gamification
Retail Focus
FEBRUARY 4, 2022
Fendi and Chanel demonstrate how gaming aesthetics can work for non-gaming brands too : At the “Fendi Arcade Game pop-ups” at the luxury department store Harrods, Fendi combined visual merchandising, reminiscent of amusement fairs and 80s video games such as Pac-Man, with clothing packed in arcade game machines. Credits: Fendi.
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