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Why Ikea, Nike, Li Ning and Atelier100 are going hyper-local

Inside Retail

Perhaps more of a recurring concept rather than an entirely new trend, the hyper-local concept is modelled on mom-and-pop boutique stores, factoring in the careful curation of merchandise and shaping the retail experience based on the store’s surrounding vicinity.

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Meet Big C: The Thai hypermarket chain thriving in small cities

Inside Retail

The company did its best by improving product sourcing and curation to meet the needs of the day, such as higher demand for cleaning and hygiene products, home furnishings, appliances and computers. Big C is concentrating resources on better use of customer data to merchandise these stores. That includes Sisaket.