Curate Flow Reimagine Retail Space 
Retail Focus
APRIL 21, 2022
A strong addition to South Korea’s new generation of luxury, retail destinations opened its doors at the end of 2021 to high acclaim. Dedicated to women’s contemporary fashion and hosting local, premium brands curated for the Lotte customer.
Rose
MAY 5, 2022
This “Healthy Eating” end cap tells a curated product story (good-for-you food) while subtly evoking themes that include “farm to table” (the fresh oranges) and “eco-friendliness” (the natural wood materials). This is still important, but today the banner concept is being reimagined with more and more creative ideas.
Inside Retail
SEPTEMBER 11, 2023
Spanning two floors, the 1103sqm retail space features distinct areas dedicated to specific product categories. From its ephemeral presence in the Melbourne CBD to its captivating interior, every aspect of the store is carefully curated, with limited signage enticing curious seekers to discover the elusive spot.
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