Remove Curate Remove Display Remove Hobbies Remove Strategy
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Balenciaga x Simpsons. Balmain x Barbie. Is cringe the new cool?

Inside Retail

Perhaps as a by-product of pandemic burnout or a calculated strategy to hack the social feed, 2022 is rejecting the world of the ‘serious’, and running headfirst into an anti-apologetic era of cringe. They have different body types, unusual hobbies, and unique stories to tell. These collabs aren’t just a clash of aesthetics.

Fashion 130
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Ferrari’s flagship store in Milan combines heritage and innovation

Retail Focus

The structure has a practical purpose too, as it will display key fashion pieces and lighting that can be seen from all levels. I have followed Ferrari forever as a hobby. Ferrari is first and foremost design-led – an aspirational embodiment of speed, strategy and beauty. I was hooked.