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Retail Trends: Evolution of traditional retail.

Greater Group

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!

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Three ways customer data platform (CDP) can help you power smarter decisions

Inside Retail

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers. That’s where Klaviyo’s CDP comes in.