Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. Analytics play a pivotal role in curating immersive experiences that make financial sense, align with labor constraints, and allow for continuous testing and iteration. These experiential zones add variety to the shopping experience.
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