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The Art and Business of Christmas Windows in Retail

Retail Focus

With the advent of readily available glass plates, the retail landscape underwent a transformative shift, paving the way for elaborate store window displays that served as captivating showcases for a myriad of products. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264
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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down. The brand can also gain experience with retail operations.