Remove Consumer Remove Department Stores Remove Expansion Remove Target Market
article thumbnail

How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

article thumbnail

Navigating the what, when, where and how of personalisation

Inside Retail

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. The essence of personalisation Picture a scenario, you’re in a department store.

Tailored 130
article thumbnail

Types of Retail Store Layouts

Creative Displays Now

Although there’s no right or wrong retail store design, the layout that a retail store follows should be focused on its target market, optimizing its space and showcasing its products. In particular, here are the pros to a straight store layout: Shoppers are more likely to go all the way to the back of the store.

Layout 98