Chocolate channels: Inside Lindt’s new in-store and online strategies
Inside Retail
JULY 3, 2022
The new store concept] was something we designed in 2020, but never had a chance to roll out until now,” Schai told Inside Retail. Schai said Lindt’s bricks-and-mortar strategy revolves around three store concepts: the cafe, the outlet, and the boutique. Lindt has 20 stores across Australia, and approximately 500 worldwide.
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