The perfect brew: Vittoria’s Food & Beverage MD talks expanding DTC
Inside Retail
JUNE 30, 2022
In terms of the actual activation at the event, we do a few different things around that bar concept. The strategy isn’t just to get a product ranged somewhere and then run a promotional program and that’s it. The thing with online is that it’s constant – it’s live every day, all day, and it’s changing.
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