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Transforming the POS into a retail experience through gamification

Retail Focus

Brands can take advantage of this trend by developing their own games or integrating gamification elements into their retail store concepts. Gamification offers numerous opportunities to increase the experience in store concepts and to address younger target groups in particular. Credits: Louis Vuitton. Credits: Burberry.

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PHOTOS: Brilliant Remodel of El Palacio de Hierro Is a Gift to the Community

VMS

Decorative metal frames running vertically through a relatively narrow atrium communicate through a series of LED screens that reference the visual merchandising moments on each balcony along the way. A unifying language had to be established to ensure full merchandise exposure. The Palacio image is a total lifestyle immersion.

Gifts 105
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IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

“Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., was improv-driven and mixed and matched attendees into a number of impromptu groups to get those creative juices flowing. NO CRYING IN VISUAL MERCHANDISING. Advertisement.

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Web Exclusive: El Palacio de Hierro | A Gift to the Community

VMS

Decorative metal frames running vertically through a relatively narrow atrium communicate through a series of LED screens that reference the visual merchandising moments on each balcony along the way. A unifying language had to be established to ensure full merchandise exposure. The Palacio image is a total lifestyle immersion.

Gifts 52
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NYC Watch Store Lures Shoppers with AR Display

VMS

Now the great debate between shopping online and shopping at physical stores is heating up again, thanks to new technologies delivering novel in-person experiences that combine the info-gathering power of the internet with the excitement of being able to touch and try a product. For the company and its customers, the concept store is a hit.

Display 52
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Chinese bookstores: an unknown and extraordinary retail design

CAAD

Lafayette Store Zhongshuge. The Beijing Zhongshuge bookstore is located in the Lafayette department store in the capital of China. Through the arch bridge concept, rivers of books seem to flow on the floor and on the ceiling. © Copyright. The objective? Lead readers to dig deeper and learn much more. © Copyright.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

K EEPING THE organizational pipeline flowing with creative, high-potential talent is a challenge every company faces, yet countless studies have shown that identifying and engaging young professionals early in their careers is critical to future success. How do you see the role of physical stores changing in the future?

Design 98