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Why Ikea, Nike, Li Ning and Atelier100 are going hyper-local

Inside Retail

Riding this wave, large-scale retailers are taking notice of the boutique concept. Geared towards urban city residents, these small format stores sell selected home furnishings to fit the average apartment size, with their interior decorated to optimise small spaces.

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Meet Big C: The Thai hypermarket chain thriving in small cities

Inside Retail

But as Thai-based hypermarket maestro Big C ably demonstrates, that doesn’t mean you can’t generate vibrant shopping experiences in a quite different mall concept of your own creation. This is a social concept through and through, built around food, entertainment and services. In addition, Big C provided online delivery service.