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Why Ikea, Nike, Li Ning and Atelier100 are going hyper-local

Inside Retail

Riding this wave, large-scale retailers are taking notice of the boutique concept. Geared towards urban city residents, these small format stores sell selected home furnishings to fit the average apartment size, with their interior decorated to optimise small spaces.

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Full House: Steven Lew’s GRB unveils new homewares brand

Inside Retail

Global Retail Brands Australia (GRBA) is making an aggressive push into the home furnishings market with the launch of a new brand, House – Bed & Bath. million members in House and we want to be able to engage and activate those VIPs across this new business as we have with the House business,” Lew said.