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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Vote For Your Favorite Long Sleeve Polo Color. Campaign objectives.

Strategy 230
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The Art and Business of Christmas Windows in Retail

Retail Focus

Themed decorations, which include iconic elements such as snowflakes, twinkling lights, ornaments, and festive colors, instantly convey a heightened sense of celebration and warmth. The artistry and creativity invested in these windows evoke a triumvirate of emotions: wonder, nostalgia, and joy, creating an immersive experience for passersby.

Art 264
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How Retail Design Insights Will Inspire Workplace Design

All Work

A physical presence helps build brand awareness and contact with potential new customers or employees. Ideally, the two should be consistently reinforcing the brand from both a design and experience perspective: when a customer engages with either, they should immediately feel welcomed and brand-connected.